Managing Director, DTW
Chris Taylor was the Communications Manager for Northern Spire, responsible for the community and stakeholder engagement, PR and managing the reputation of the project through its three and a half year journey to opening on behalf of Sunderland City Council. This involved designing and delivering high profile media events, engaging with local businesses and residents, overseeing a major schools engagement programme and co-ordinating client and contractor activity to maximise support for the project, culminating in 20,000 people attending a bridge open day just prior to opening. Chris specialises in infrastructure communications work and is one of around 250 Chartered Public Relations Practitioner currently working in the UK.
Delivering real project benefits means challenging the iron triangle
How Northern Spire is delivering for the city of Sunderland
Too many projects get tied up in focusing in just delivering on time and on budget. Delivering real project benefits means going way beyond KPIs and the iron triangle. Northern Spire is a £117m new bridge in Sunderland but the benefits go way beyond a new river crossing and improved journey times. Project managers need to focus on improving people’s lives and their role in delivering investment and economic benefits. That means creating a team ethos and a narrative that puts outcomes and real people at the heart of the scheme from day one. Hear how the Northern Spire team delivering Sunderland’s stunning new bridge helped improve lives and deliver economic and social benefit from Duncan Ross Russell, Regional Director at Faithful+Gould and Chris Taylor, Managing Director at DTW.