Flash mob at Terminal 5

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I saw the T-mobile ad last Friday, and was so excited by it that I tweeted it at the beginning of this week. (@emcwil)

You can watch it below and Ill be astonished if youre not blown away by it. Theres a whole sub-text we in the project world could explore because its filmed at Terminal 5 and some of the comments from the public who got caught up in it suggest that it could be a promotional ad for T5, not just for T-mobile.

It is, it seems, the third in a series we also had Liverpool Street and Trafalgar Square earlier this year and last year. Some of the comments on-line suggest that its a cynical ad-mans exploitation of flash mobs, but surely thats one of the things that happens  - things that start off as innovative and non-establishment quickly get assimilated into the mainstream

So, once youve watched it, let me know if you agree that its amazing. It makes no use of musical instruments just the human voice, which is, of course, the most versatile musical instrument there is. I dont know which strands of project management expertise they drew together to make it but I can hazard a guess that the areas of risk, contingency and stakeholder management figured highly. But mostly, they all seem to have had lots of fun not a word often used in the project context!

Theres quite a lot of stuff on-line (links above and YouTube) about how it was put together, the public response, and the playlist, but I cant seem to find anything about the people who appear in it and the people who put it together can anyone out there help?

 

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Posted by liz.wilson@apm.org.uk on 12th Nov 2010

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