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2 May 2018
One Park Crescent 1 Park Crescent LONDON W1B 1SH
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  • 2018-05-02 18:00:00 2018-05-02 19:45:00 Europe/London Commissioning for impact, think PRUB! and Benefits Management SIG AGM Please make sure that you have booked onto this event via the APM event page.   Venue: One Park Crescent, 1 Park Crescent, London. W1B 1SH One Park Crescent

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Benefits Management SIG

Commissioning for impact, think PRUB! and Benefits Management SIG AGM



Venue: One Park Crescent, 1 Park Crescent, London. W1B 1SH


Organisations continue to struggle with their strategies and to achieve value from programmes. Even when they have a strategy development process, plans and projects rarely have the impact that was promised.

The strategy development and validation model developed by Phil Driver, addresses the struggle of organisations to realise their strategy, replacing endless projects that don’t quite seem to deliver what the end user needs, with an easy-to-understand, implementable methodology that can be validated with evidence.

In his book Validating Strategies: Linking Projects and Results to Uses and Benefits, Phil shows how managers can define, test and communicate strategies clearly. The model at the heart of this book is PRUB :-

‘Organisations run Projects to produce Results which customers and citizens Use to create Benefits’ (PRUB)

PRUB provides an intuitive approach that links strategic planning and validation to project and programme management, to create, validate, and implement strategies and then demonstrate impact.

In his new book “OpenStrategies Commissioning. From Woe to Flow”, Phil shows how to apply PRUB-Thinking to the project commissioning and procurement activities, so that the benefits promised in the business case are traceable through the project definition process, commissioning, contract and delivery. Delegates will learn about how to validate their strategies and demonstrate to stakeholders, taxpayers and shareholders that they are delivering value.

Phil Driver
brings together the worlds of stakeholder engagement, strategy, decision making, project management and performance management. In so doing, he guides organisations to develop, validate and implement portfolios of projects, that meet the strategic needs of organisations and the customers.
Phil is the founder and CEO of OpenStrategies Ltd (Christchurch, New Zealand). His background in science and engineering management led to his involvement in large-scale industry-sector strategies. That in turn led to his developing an in-depth understanding of the challenge of even larger scale, public sector strategies.

The OpenStrategies system then evolved through more than 15 years of intense engagement with many public and private sector clients, culminating in the publication of Validating Strategies – linking Projects and Results to Uses and Benefits in 2014. The fundamental principle Phil applied was that “anyone can design a complicated strategy system but a good designer will create a simple one”. The resulting OpenStrategies system is compelling, simple yet powerful, even for very complex large-scale strategies.

Since the publication of Validating Strategies, Phil and his colleagues in NZ, Australia, the UK and Germany have demonstrated that the core thinking structure of Validating Strategies applies to, and inter-links, all nine stages listed above.

The SIG has completed a Validating Strategies summary document, featuring previous SIG activities.
This handout was shared during the webinar on Thursday 22 February 2018, which is available to view below as a supportive resource.

Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

This event is suitable for professionals with any level of experience.

APM Body of Knowledge reference

Section Description
Business case
Stakeholder management
Benefits management





Notice of Benefits Management SIG 2018 Annual General Meeting

The Annual General Meeting (AGM) of the Benefits Management SIG will take place at 18:30hours at the start of the SIGs Commissioning for impact, think PRUB! evening event on Wednesday 2 May 2018 taking place at One Park Crescent, 1 Park Crescent, London, W1B 1SH.

AGM agenda


  • Welcome/apologies
  • Minutes from the previous AGM
  • Chair's report
  • Election of committee (The officer posts of Chair and Secretary will be elected at the first committee meeting following the AGM)


Any APM individual member wishing to add an item to the above agenda, or wishing to nominate themselves for the committee should submit the details in writing by no later than 23:59hours on Tuesday 24 April 2018.


Please note the eligibility requirements below for membership of the SIG committee.

If you are in doubt or have any questions, please email benefitssig@apm.org.uk





Associate, Full or Fellow member with at least one years APM membership and membership of the SIG committee


Associate, Full or Fellow member with at least one years APM membership and membership of the SIG committee


Student, Associate, Full or Fellow member only


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