5 March 2019
Roger Needham Building 7 J J Thomson Avenue CAMBRIDGE CAMBRIDGESHIRE CB3 0RB
  • 2019-03-05 18:00:00 2019-03-05 20:00:00 Europe/London Neuroscience of negotiation (become a Black Belt Negotiator) Don't forget to book your place on the APM website University of Cambridge, Roger Needham Building, 7 J J Thomson Avenue, Cambridge, CB3 0RB University of Cambridge

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East of England branch

Neuroscience of negotiation (become a Black Belt Negotiator)

University of Cambridge, Roger Needham Building, 7 J J Thomson Avenue, Cambridge, CB3 0RB

The internationally acclaimed speaker Tom Flatau looks into neuroscience-based techniques to show you how to negotiate the deal you want and build better business relationships.

STOP making the same mistakes when you negotiate

Negotiation is tricky, even for the most experienced professionals. Whether dealing with external or internal customers, suppliers or contractors – negotiation can be a minefield, with relationships, egos and finances at stake.

Neuroscience sheds light on how certain negotiating behaviours unintentionally result in alienating the other side. Get hands-on experience and gain the skills and confidence to avoid soured relationships hitting your bottom line!

Join Tom to explore new ways to generate extra money from existing clients, win new accounts, get better deals from suppliers and create long-term value by building better relationships.

Major corporates all over the world have already seized on the benefits of Black Belt

Discover the hidden emotional signals that make up 80 per cent of negotiating. Using powerful neuroscience to unlock these lucrative secrets you will learn how to:

  • Enjoy negotiating so you come across with confidence and impact
  • Ask the right questions to uncover their hidden interests
  • Get emotional buy-in and build lasting relationships
  • Understand your strengths and how to use them. Banish the fear factor
  • Overcome the trade-off between ‘getting the deal you want’ versus ‘building better relationships'


Tom Flatau is the CEO of Teamworking International. He is an international speaker, sales and negotiation expert whose clients include Siemens, Mace, HSBC, Emirates, Dana Gas, and Interserve. Tom is a Fellow of the Institute of Leadership & Management, an executive coach and sales and negotiation trainer. 

Tom has a first degree in Information Systems and a Masters degree in Business Analysis & Systems Design. His academic career has included posts at universities in London & the US. He used this experience and his later managerial career to develop the accelerated training methods that are unique to Teamworking International.

Tom’s work is based on understanding human instincts and behaviour, derived from up-to-the-minute research in the fields of neuroscience and positive psychology.

Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

This event is suitable for professionals with up to an intermediate level of experience.


APM Body of Knowledge 6th edition reference

Section Description
2.1.4 Influencing
2.1.6 Negotiation

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