4 April 2019
Signing tree Ladywood Road Birmingham West Midlands B16 8SZ
  • 2019-04-04 18:00:00 2019-04-04 20:00:00 Europe/London Stakeholders: Engaging with a moving target Don't forget to book your place on the APM website Signing Tree, Birmingham, Ladywood Road, Birmingham, West Midlands, B16 8SZ Signing tree

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Midlands branch

Stakeholders: Engaging with a moving target

Signing Tree, Birmingham, Ladywood Road, Birmingham, West Midlands, B16 8SZ

Stakeholders are a dynamic community yet communications plans are often based on static profiles and maps. How can engagement strategies take account of the influence of time?

Like a project moving through life-cycle phases, the passage of time can bring significant changes to the stakeholder community.

  • People change: they leave, a job change boosts interest and influence, new skills set expectations.
  • Time horizons change: in a crisis urgency can trump importance.
  • ‘Stakeholder Journeys’ change: what were people doing before they magically appeared on the stakeholder map? How do roles change as the project evolves?

    Stakeholder engagement can feel like trying to hit a continually shifting target. In this interactive session we will look at the influence of time on who stakeholders are and how we might engage with them.

    The Stakeholder Engagement Focus Group (SEFG) is part of the People SIG. Our goal is to increase the awareness across the project management community about the importance of Stakeholder Engagement, and to share ideas and experience.

As part of this event, we will discuss the resources and stakeholder engagement information that is available for all project & programme practitioners.

Fran Bodley-Scott has worked in a wide variety of organisations, leading communications and stakeholder relationship management campaigns for projects ranging from product development to business transformation. She runs her own company specialising in stakeholder engagement and customer loyalty.

Fran is a volunteer on the committee for the APM People SIG (Specific Interest Group) and leads the Stakeholder Engagement Focus Group (SEFG).

Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

This event is suitable for professionals with any level of experience.


APM Body of Knowledge 6th edition reference

Section Description
2.1.1 Communication
3.1.6 Stakeholder management

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