15 June 2020
Online webinar
  • Add to Calendar 2020-06-15 12:30:00 2020-06-15 13:30:00 Europe/London Tackling the problem of pet projects with benefits management webinar Please ensure you have booked to attend this webinar, from the APM event website page. Webinar

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Tackling the problem of pet projects with benefits management webinar

Are you running a kennels for pet projects? How do you choose the right projects and check whether they actually worked? Use benefits management to keep your senior managers on a leash, walking to heel and even jumping through hoops!

Keeping your portfolio of projects organised and prioritised is difficult at the best of times, but if you have no common definition of success or means of comparison, how will you know whether or not a project should be funded?

If investment decisions are made based on who does the best ‘puppy dog eyes’ (or barks the loudest) how do you keep the pet projects out of your portfolio and concentrate on your most valuable initiatives?

Do you recognise the following challenges in your organisation?

  • A lackadaisical ‘and then a miracle occurs attitude’
  • The Goldilocks business case (one option too hot, one too cold and one just perfect!)
  • The Pit Bull Terrier sponsor whose definition of success is that ‘the kit has been delivered!’
  • Shiny New Toy Syndrome: someone saw the product at a trade show and thought it looked ‘sexy’.

If you answered ‘yes,’ to any of these, then benefits management is for you. It provides a logical, repeatable discipline: a means of organising a portfolio of work and prioritising the Crufts winners over the tatty mongrels.

The webinar will build on the content and worked example in the recently released APM Learning module on benefits management. While it is not required reading, delegates may find it useful to familiarise themselves with the module before attending the webinar. APM Learning is available to individual members with Associate or higher grades.


Claire Dellar

Grateful for her unbelievable fortune in having actually found something useful to do with her education as an experimental and behavioural economist, Claire makes for an engaging and entertaining speaker. In the field of benefits and portfolio management she is an expert in changing the behaviour and mindset of organisations, improving their return on investment while also making them happier places to work.

As a portfolio benefits and change management professional, Claire is well known in project management circles for her innovative approach to problem solving and her positive leadership, particularly on gender and disability in the workplace.

Having spent over fifteen years in the police and NHS, she has now founded an international consultancy Transformists Ltd, with the aim of changing society through reversing the 70% failure rate of projects. To do this, she is building a conscience-led international consultancy of world class specialists in their field.

She also chairs the NHS National Benefits Management Specific Interest Group, and leads on benefits and value thought leadership in the volunteer committee APM Benefits and Value Specific Interest Group.

Merv Wyeth

Merv is the UK Service Delivery Partner of Amplify™ Industry leading strategy execution management software which helps customers, including Fortune 500-listed global companies and corporations, to create business value from strategic change.

An experienced programme manager, Merv is a subject matter expert in managing benefits, better business cases and open strategies.

Merv is the Secretary of APM Benefits and Value Specific Interest Group. He co-facilitates the Benefits Management Specialist Group on the Government Project Delivery Community Network (GovPDC).



This webinar is suitable for professionals with an intermediate level of experience.

Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

Follow @APMEvents for upcoming event information.

#apmwebinar #apmbenefitsvalue

APM Body of Knowledge 7th edition reference

Section Description
Benefits to the organisation
Adoption and benefits realisation
Success and benefits


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