60 Seconds with: Dr Ed Hoffman
Posted by APM on 19th Jul 2012
60 Seconds with: Dr Ed Hoffman, chief knowledge officer and director of NASAs Academy of Program/Project and Engineering Leadership.
What were the key messages from your presentation at the conference?
We need to look at the key risks of projects, both social and political. We need to look at how we work together in teams and also what we mean by team in a broadened society.
Knowledge is totally changed in the internet age, I said that we needed to address how we access and find knowledge and expertise from a wider community when we are running our programmes and projects.
Social media is exploding and we need to find ways to get information, innovation and engaging teams by using these channels.
What is the future of the profession?
We need to consider how a project can engage with its stakeholders, the way that a company like Coca-Cola engages with its customers on social networks for instance. As project managers our tools and approaches are vital, but I hope the future incorporates a social understanding of risk so that we can engage politically.
APM's 2020 strategy and manifesto aims for 'a world in which all projects succeed'. How can we achieve this?
For me, this vision comes down to talent. You need the right people in the team who have expertise in a lot of different disciplines.
Also, you have to look at the state of projects in an organisation. You have to look at what works well, and also be open and honest about what isnt working and look to address that.