APM Strategy 2020 newsletter
Based on the result of market research the revised APM Competence Framework will include a newly commissioned unit on 'Benefit Management'. The content has now been completed and will be presented to the Professional Standards and Knowledge (PS&K) committee, by the end of this month for final approval.
We are pleased to announce that Dr Brendan D’Cruz has been appointed as the chief examiner for the new APM Project Practitioner Qualification. Detailed planning is currently being conducted to finalise the proposed new assessment structure. Following the formal approval by the PS&K Committee we will be able to share the new structure with you.
Individual membership review
We continue to develop the recommended changes to individual membership following independent market research into this area.
Corporate membership review
The independent market research to review our current corporate offering is now complete. The results of this research will be analysed to identify future changes to products and services, in order to meet customer demand.
Digital business model
Early indications of the effect of implementing our search engine optimisation (SEO) strategy, as well as recent improvements to the "What is Project Management" page suggest we have displaced Wikipedia as the 'official' Google definition of project management. This change took place in the second half of January and has generated an additional 500 visits per week to this page.
Following extensive research the launch of the new quarterly Project journal is fast approaching. We will see the magazine evolve from a 38 page magazine to a 100 page journal, with more in depth content over the course of the year.
Further announcements will be made on the APM’s website as we draw nearer to the launch date in March. Announcements will also be issued to individual subscribers as part of the communication plan to accompany the launch.
Coming up over the next month...
Completion of analysis of the market research into corporate membership and qualifications.
APM Competence Framework design structure and dissemination to be finalised.
Please contact Ann Alphonse, Programme Support Manager at email@example.com if you have any general enquiries or if you have questions which you would like answered in the next newsletter.