Creating a culture of success

“Don’t expect any quick wins,” says the man at the top of UK badminton, Jens Grill. Speaking to Project, in the July issue, Jens plays down the chances of the team ahead of London 2012 – but insists the next crop of young players are on an ‘upward curve’ in the quest for medals in future.

While not ruling out success at next summer’s Games, the new head of performance clearly has a long-term plan in mind, stating that the Olympics focus will not detract from the bigger picture of building a world-class sporting facility populated by world-class athletes.

At its heart is good organisational management; in other words, creating the right culture for success so that everyone understands their role and the part they have to play.