Digital switch offers clues to smarter ways of working

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Posted by APM on 29th Jul 2011

Doubts over the potential take-up of new smart metering technology have highlighted the need to focus on user buy-in at every level of the project process.

A National Audit Office report said the Government-backed smart meter; project, which could help the average energy customer save £23 a year, would struggle to deliver on its intended benefits because of apathy from consumers.

Sharing these concerns Margaret Hodge MP, Chair of the Committee of Public Accounts, said of the £11.3bn project, “for the money spent to provide value, we all have to change the way we behave”, but added that it wasn’t “clear how the Department will stimulate this behaviour change”.

For clues, e-Project asked Alex Pumfrey, programme director, Digital UK, who is responsible for co-ordinating the switch from analogue to digital television services. She said the key to success lay in the positioning of the project.

“I think we have found that behaviour change is entirely possible to encourage, but on the condition that there is a clear and tangible consumer benefit,” she said. “People love TV, and love digital TV and the choice it brings.”

To highlight the benefits Digital UK’s PMO and PMs have been involved in activities such as the 'digital tick' logo, one-to-one Advice Line and Digital Outreach, a charity partnership.

“Our project managers are given oversight of all the different moving parts, and ensure that each regional project is well co-ordinated with information flowing easily between the different delivery partners,” added Alex.

 

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