How to construct a campaign of communications to achieve support

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Posted by APM on 31st Oct 2014

At the end of October the People SIG welcomed back Alan Barnard (this time aided by colleague John Braggins) from Campaign It! who was returning for Part 2 of How to construct a campaign of communications to achieve support for your project, Part 1 of which was held back in June and during which time beat us from completing the evening.

Alan Barnard


Alan reminded us that a campaign is…

  • A planned sequence of communications
  • That makes use of all appropriate channels
  • To achieve defined outcomes
  • In a specific time-frame
  • By influencing the decision-makers who will allow success

Alan also walked through part of the Campaign It! Model focussing in on 4 main areas…

  • Start with the end – work out your desired outcome and the cause associated with it
  • Know who gives you permission to succeed – they are the audience you need to influence
  • Work out the compelling story that will persuade them
  • And then tell that story – repeatedly using all appropriate channels of communication

Then it was time for the planned lengthy Q&A session during which time we bounced around many live queries folks had bought with them involving Asda, The Law Society, libraries and Heathrow Airport to name but a few.

You can follow the People SIG on Twitter at @PeopleSIG or if you would like to know more about what we are planning then why not email us at peoplesig@apm.org.uk

You can see Alan's slides below:

 

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