Praise heaped on APM following record-breaking success
Posted by APM on 25th Nov 2014
APMs recent record-breaking board election has been praised by an independent membership and marketing consultant.
Abby Wright-Parkes, from Optimist Consulting, commended APM for increasing the number of votes cast by 38% in her blog: 5 reasons why I love APMs board elections communications.
Abby applauded APM for making the members feel valued, providing a clear and easy voting process, and using a multichannel communications approach.
The consultant, who works with a range of membership and professional bodies, compared APMs all-time high voter turnout of 17.8% to the Professional Associations Research Networks (PARN) findings that the average membership turnout for board elections is only 11.3%.
Alex Lonie from Electoral Reform Services, the organisation that conducted the election, believes APMs voter turnout was considered to be highly creditable and in the upper quartile of similar sized organisations. Alex said: The increase in turnout in the APM board member elections this year was extremely encouraging.
Amongst other initiatives, the use of e-communication to connect with members during the course of the ballot helped to lift the turnout rate. This brings the creditable participation rate in APM elections to above average and upper quartile for elections involving similar professional associations.
It is all the more impressive given that the general trend in turnouts year on year for similar sized organisations is downwards.
APM became the first ever professional body to achieve the Investors in Volunteers accreditation, recognition for the excellent work done with its volunteers.
APMs annual revenue has grown by 300k from last year to 7.5m, the highest in the associations history, highlighting the growth across all areas of the charity.
As well as membership reaching an all-time high of 21,150 individual and 547 corporate members, APM has had a record 14,400 candidates sit qualifications this year. The flagship APMP: The APM Project Management Qualification has grown by an impressive 26% from last year.
The APM website attracted 530,000 unique visitors, accessing almost four million pages during the year. In addition, APMs LinkedIn community has over 38,600 members, its Twitter account attracts over 9,600 followers and Facebook has over 2,400 likes, with Google+ and YouTube growing.
More people are engaging in CPD activities than ever with the 2014 APM Conference attracting a record-breaking number of delegates. The recent APM Awards received a record-breaking number of entries and the most attended ceremony ever helps to raise the profile of the professions achievements.
APMs thriving network of Specific Interest Groups benefitted from the launch of a new SIG Enabling Change. Additions to APMs knowledge resources included a highly topical report on the growing influence of Gamification, created by members of the APM Thames Valley Branch.
With APMs Net Promoter Score the percentage of customers who would recommend APM to friends and colleagues recently achieving the level of outstanding and Full member retention rates at over 90%, the association continues to strive for excellence in all that it does.
In his foreword for the annual report APM chief executive Andrew Bragg said: As in previous years, APMs achievements in 2013/14 were not born out of luck, but resulted from the close collaboration between trustees, volunteers, professional staff, specialist advisors and like-minded supporters.
Through this collaborative commitment, APM will continue to meet the new and emerging challenges of the profession to ensure that project management enjoys the recognition it richly deserves.