Elizabeth Harrin, MA, FAPM, MBCS is Director of Otobos Consultants Ltd, a project communications consultancy specialising in copywriting for project management firms. She has over fifteen years’ experience in projects. Elizabeth has led a variety of IT and process improvement projects including ERP and communications developments. She is also experienced in managing business change, having spent eight years working in financial services (including two based in Paris, France).
Elizabeth is the author of Communicating Change, Shortcuts to Success: Project Management in the Real World, Collaboration Tools for Project Managers and Customer-Centric Project Management. She also writes the award-winning blog, A Girl’s Guide to Project Management.
Presentation title: The changing face of change: Three trends affecting how project customers respond to change
Synopsis: While our tools and techniques for managing project change are tried-and-tested, the environment we operate in is not.
In this presentation, Elizabeth Harrin will talk about three trends currently changing the face of consumer marketing that will soon have an impact on how project delivery and change management must happen in order to be effective. She’ll discuss the impact of videos, the consequences of perceived customisation and the rise of bots and Artificial Intelligence for customer interaction. If you aren’t already seeing the impact of these changes on the way you engage stakeholders, you will soon. Let’s get ready!