Guy Giffin

Director of Prendo Simulations Ltd

Founded in 1998, Prendo develops advanced project management simulations that are used at many of the world’s leading business schools, including: Cambridge, Columbia, Cranfield, ESADE, HEC Paris, IESE, INSEAD, MIT, Oxford, UCL, Warwick and Wharton.

Guy Giffin has delivered hundreds of simulation workshops in over 30 countries around the world, with organisations including: Arup, BAE Systems, BBC, Bechtel, BG Group, BT, Deloitte, EDF Energy, Gazprom, GlaxoSmithKline, IBM, Nestlé, Network Rail, NHS, Oracle, Petrobras, Ramboll, SAP, Unilever and the United Nations.

Guy has been working with the Major Projects Association for 18 years. He has taught on the MPA’s “Challenge of Major Projects” course every year since 1999 and Prendo also developed a simulation with the MPA that was based on the wisdom the MPA has been gathering since its foundation in 1981.

In addition to the simulation developed with the MPA, Prendo has also developed customised project simulations for clients including Shell, Rio Tinto and Atkins Global.
Guy’s specific area of expertise is the topic of stakeholder management: in 2015 he co-authored the APM/RICS guidance note: Stakeholder Engagement. Guy graduated from the University of Bristol in 1990 with a BA Hons degree in Philosophy.s

Session Title: Foresight is better than hindsight: improving project performance via “pre-mortems” & project rehearsals.

Synopsis: Consider how a theatre company ensures that their first night performance goes well: they perform, normally the day before, a dress rehearsal. In contrast, project teams do not usually have the opportunity to practise doing their project in a safe environment, and so they face the hazardous prospect of doing something novel and unpredictable without any “dry-run”.

If after completing a project you have ever had the feeling of: “if only we could do that again”, or if you have ever repeated any mistakes that were made on previous projects, this session will share some ideas about how to avoid such mistakes, how to actually apply lessons “learned”, and how to develop project foresight, as opposed to the much less useful hindsight; n.b. crystal balls are not included with the session.

Join APM

Sign up to the APM Newsletter.