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Sponsoring Change

Sponsoring Change





With the role of project or programme sponsor being still widely misunderstood and poorly practised, this eagerly awaited publication aims to improve sponsorship performance.

Sponsoring Change applies to all types of organisations and sectors. Its use will improve governance, bringing greater rewards to organisations undertaking significant projects as well as to their owners and to wider stakeholders.

It explains:

  • why sponsorship is needed;
  • the critical attributes of sponsorship;
  • what a sponsor does.

The implementation of a thorough peer review process prior to publication ensured that the guide provides a widely valued contribution to good governance and sponsorship.

Readers of this publication may also be interested in Directing ChangeCo-directing Change and Directing Agile Change

Member download

Paperback: 246x189mm, 24pp, 2009
Author: APM Governance Specific Interest Group
Publisher: APM
ISBN: 978-1903494-30-1
Price: £7.50

APM members should contact Turpin Distribution on +44 (0)1767 604951 to receive their 10% discount. 

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