APM satisfaction survey FAQs

Since 2014, APM has conducted a study to gather opinions of members and followers on their perceptions of APM, aspects of their membership experience and any other products and services they use. This survey helped inform APM’s business strategy and is currently run annually.

Research by Design is an independent market research company that has been commissioned by APM to undertake research on its behalf. Research by Design operates under the Market Research Society’s (MRS) Code of Conduct, which ensures that research participants’ anonymity is protected, and that information provided is kept strictly confidential.

APM has worked alongside Research by Design previously on research projects.

Research by Design’s website is: http://www.researchbydesign.com/

Research by Design is registered as a Data Controller to undertake research in any field, including market, health, lifestyle, scientific or technical research, under the UK GDPR, the EU GDPR, and the Data Protection Act 2018 as applicable; registration number Z5405593.

Research by Design is committed to meeting the requirements of the following laws and codes:

• The UK General Data Protection Regulation (UK GDPR)
• The EU General Data Protection Regulation (EU GDPR)
• Data Protection Act 2018
• ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research

You can review Research by Design’s privacy policy here: Privacy Policy.

An online survey will be distributed via email to all members and followers (who have shown an interest in receiving communications from APM and for whom a valid email address is held).

Respondent data is encrypted in transit (via HTTPS) and is stored encrypted in EU data centres.

APM will send email invitations to participate in the survey. You can verify the validity of the email by checking the ‘from’ address, which will be info@email-apm.org.uk

If you are a current APM member and have not received a link to participate in the survey, please contact Georgie Christie (feedback@researchbydesign.co.uk) at RbD to request a link.

The survey is available online with a generic link sent to each member or follower of APM individually. Reminder emails are sent at intervals throughout the fieldwork period to help encourage participation. Reminder emails are automated and APM will not know who has participated in the research and who has chosen not to.

The survey is likely to take around 12–18 minutes to complete, but this does depend on the answers you provide and the number of comments you wish to make.

Each survey session contains a device-specific cookie which remembers your choices should you leave and return to the survey if you have not submitted your response. Each time you move to a new page of the survey your responses are saved. Please bear in mind that this means you cannot continue where you left off on the survey on another device, as it will start a new session.

Once you have submitted the survey, amendments are not possible; if you wish to make revisions once you have pressed ‘submit’, you will have to contact Research by Design to discuss the options available.

Once you have reached the final page of the survey you will be provided with a submit button at the bottom of the page. Your responses will be sent automatically to Research by Design. If you do not complete the survey, then your saved answers may still be used in the analysis as a partial response. 

All responses from the online survey will be aggregated and reported together. Free text insights will be reported thematically. All responses will remain anonymous and confidential. Specific comments will not be attributed to any individual.

For those that wish to speak to APM about the research, please contact Dayner Proudfoot (dayner.proudfoot@apm.org.uk).

To speak to Research by Design about the research, please contact Georgie Christie (feedback@researchbydesign.co.uk) or call 0121 643 9090.