Matthew Johnson - Head of Communications, Association for Project Management
Matthew is a communications professional and former journalist, with more than 20 years’ experience in editorial, media and communication roles. He has written for national newspapers and broadcasters, and supported global brands such as Amazon, Nike and Nestlé with internal communication.
Matthew has overseen communications at Association for Project Management since 2019, helping the organisation navigate an ever-changing media landscape to better represent and engage with the project profession. Most recently, he has been leading APM’s campaign to raise awareness of the profession among business leaders.
He is a member of the Chartered Institute of PR and the Institute of Directors.
Wed 11 June 🕐 12:40-13:10 | Discovery Theatre
Changing the narrative: Helping business understand the value of the project profession
For more than a year, APM has been researching business leaders’ knowledge and understanding of the project profession. What we’ve discovered is that our profession is too often misperceived.
Projects, programmes and portfolios are important enablers of business success, but this is not always recognised in the C-suite.
We’re working to change the narrative among this audience, to help leaders see the true value of effective project management. This session will explain the research we’ve done, what we found and the action we’re taking. We’re also keen to hear your experiences with people in senior leadership roles, as we continue to evolve our narrative messaging into the future