Creative problem solving

There are many approaches to solving problems in projects. Often these take a fairly linear approach, and this can constrain the breadth of thinking. Einstein taught us that “…you can’t solve a problem using the thinking that got you into the problem in the first place”. This event shows how to use the ‘Imagineering’ technique, developed by Walt Disney to creatively approach problem solving, using the resources the project team already has. This event was held on 21 May 2026.

Tackling problems in projects can often be tricky, particularly if a team has to deal with a number of them, one after the other – welcome to the world of project management, you might say!

Sometimes, the approach taken is similar to what was done last time, and this might not always work as it can constrain the breadth of thinking. 

Albert Einstein said two things about this: 

“Doing the same thing over and over and expecting different results is a sign of madness…” and
“…you can’t solve a problem using the thinking that got you into the problem in the first place”. 
This event shows how to use the ‘Imagineering’ technique, developed by Walt Disney to creatively approach problem solving, using the resources the project team already has.

The event took one or more generic problems typically encountered and applied the Imagineering method to come up with focussed solutions, collateral risks and issues that need resolving separately.

Anyone who has to solve problems in a project will have benefitted from learning about this fresh approach. Imagineering can be applied to all types and sizes of project. Early career and experienced PMs will have got something out of this event.

Tim has very kindly allowed his presented material to be made available for viewing. The slides on Slideshare are now available in our APM resources area and also embedded below for reference.

Speaker - Tim Lyons, Lead, APM People Interest Network

With a background in projects spanning more than 40 years, Tim Lyons has worked as a project consultant specialising in the outcome-focused delivery of large, complex, multi-disciplinary programmes for clients including Crossrail (Elizabeth Line), Network Rail, ExxonMobil, Siemens and in the IP development sector.

His first career was in broadcasting, where he designed and built commercial radio station studio complexes in Manchester, Cardiff and Bristol, latterly working behind the microphone as a presenter and programme producer.

Tim now writes and presents extensively on matters relating to the human and neurological aspects of projects, including communication, ethics and coaching. He holds an Honours degree in Philosophy, a Master’s degree in Coaching and NeuroLinguistic Programming (NLP) and is an NLP Master Practitioner and International Coach. He is the Lead for APM’s People Interest Network and a Fellow of the APM.

With a background in projects spanning more than 40 years, Tim Lyons has worked as a project consultant specialising in the outcome-focused delivery of large, complex, multi-disciplinary programmes for clients including Crossrail (Elizabeth Line), Network Rail, ExxonMobil, Siemens and in the IP development sector.

His first career was in broadcasting, where he designed and built commercial radio station studio complexes in Manchester, Cardiff and Bristol, latterly working behind the microphone as a presenter and programme producer.

Tim now writes and presents extensively on matters relating to the human and neurological aspects of projects, including communication, ethics and coaching. He holds an Honours degree in Philosophy, a Master’s degree in Coaching and NeuroLinguistic Programming (NLP) and is an NLP Master Practitioner and International Coach. He is the Lead for APM’s People Interest Network and a Fellow of the APM.