What does the paper cover?
This paper examines a model of indirect effects on GPT members’ performance and satisfaction. Two hypotheses were proposed:
- GPT members’ cultural intelligence (CQ) will moderate the positive relationship between their communication norm alignment and role clarity such that when CQ is higher the relationship between communication norm alignment and role clarity is stronger.
- Cultural Intelligence (CQ) will moderate the positive relationship between communication norm alignment and interpersonal trust such that when CQ is higher the relationship between communication norm alignment and interpersonal trust is stronger.
The study focused on a Northern European engineering and manufacturing multi-national corporation (MNC) with operations in Europe, Asia, and North America, which had recently implemented a global change effort. The MNC was shifting its domestic product focus to grow revenues in the United States and in the BRIC (Brazil, Russia, India and China) markets. To accomplish this, the MNC created project teams that operate 24 hours a day across multiple time zones with a primary focus on worldwide cross-culturally managed product development. With a consultancy group, a survey was developed to better understand the work and communication qualities and dynamics of 33 distinct project teams, and data was collected from 218 virtual GPT members.
The results of a moderated-mediation analysis reveal that CQ-motivation – one’s attention and energy toward cross-cultural encounters – significantly moderates GPT members’ alignment of their communication norms and role clarity, thus indirectly impacting their project satisfaction and performance.
This study sets out to answer the research question: How does cultural intelligence moderate a model of indirect effects on global project team members’ performance and satisfaction? The results of the analysis reveal the significance of GPT members’ motivational CQ as it strengthens the interplay between clarifying roles and aligning communication norms. These indirect effects in turn positively impact GPT members’ performance and satisfaction. Neither CQ-knowledge nor CQ-behaviour significantly moderated GPT members’ communication norms and role clarity.