Leadership Team

APM’s leadership team is responsible for managing the organisation and delivering the strategy, in order to successfully achieve our strategic goals and make our vision a reality.

The team’s remit is to deliver continuous improvement in the following functions: education and lifelong learning, finance, marketing, membership, service innovation, human resources and technology.

Each member of the leadership team brings a unique set of skills and experience to the table, enabling us to draw on a diverse range of knowledge and abilities.

Debbie Dore - Chief Executive Officer at APM

Debbie Dore, CEO

Debbie joined APM in 2015 and held the roles of chief commercial officer and chief operating officer before becoming CEO in 2018. She is responsible for leading the organisation through a period of change, including establishing it as a chartered body and developing the reputation of project management as a profession of value.

Debbie’s career journey has seen her work for Thames Television, Oxford University Press and as a member of the board at Swets Information Services, delivering global transformation projects across sales, IT and customer service. Debbie has also served as a non-executive director for UKSG, a membership organisation connecting the knowledge community, and as a volunteer for Inspiring Future Careers.

Having had responsibility for teams in 25 countries, Debbie has a proven track record in leading people through change and development, and using technology to drive continuous improvement. She says the most important attributes in her role as CEO are being open to learning new things, listening to people’s views and having the confidence to do things differently.

Outside work, Debbie’s passions include travelling and exploring new places. She also enjoys property development and walking.

Jo Connolly, head of service innovation

Listening to customers and adapting services based on their feedback has been a constant thread throughout Jo’s career. As head of service innovation at APM, Jo manages the teams that deliver services to the association’s members and qualification-takers. It is vital for her to understand the needs and expectations of colleagues, members and the wider project profession to ensure APM continues to meet their evolving needs.

Jo joined APM in 2016 and her role has since grown to incorporate responsibility for the Portfolio team, which oversees strategic project delivery and drives innovation within APM. Together, Jo and her teams identify new ways of working with customers and enhancing services such as qualifications, accreditation's and events in line with demand.

Prior to joining APM, Jo gained 25 years’ experience in customer service and people management. She began her career in academic publishing and progressed to a global role, leading customer service teams in 20 countries.

Jo defines high-quality service as responsive and intuitive. She considers good communication and being open with people to be vital in her role.

Some of Jo’s favourite ways to spend her free time include reading and watching films.

Rebecca Fox, head of membership

Before joining APM in 2017, Rebecca Fox had already established a strong track record of generating positive commercial results through focusing on the customer and living the values of the organisations she worked for. She came to APM as head of commercial and was appointed head of membership in 2019.

In her current role, Rebecca is responsible for APM’s revenue-generating activities, including membership, corporate partnerships, qualification sales, international growth, and membership and branch network development. She puts APM’s members – both individual and corporate – at the heart of her decision-making, stating that customer focus and a strategic approach are important factors in achieving objectives.

Rebecca’s holds an MBA from Manchester Business School and her career journey includes 10 years in international roles with DHL Express in Dubai, Brussels and Macedonia, as well as business experience with the Chartered Institute of Procurement and Supply (CIPS).

Outside work, Rebecca is interested in politics and loves swimming and film, especially arthouse and foreign-language films. She speaks French and Italian so particularly enjoys travelling to these countries.

Mark Hepworth, chief financial officer

Mark joined APM as chief financial officer (CFO) in August 2019. He is a qualified chartered management accountant who holds a degree in accounting and financial analysis, and an MBA from Manchester Business School.

He has a track record of helping organisations make informed decisions and his finance experience includes 10 years at the Natural History Museum, as well as consultancy roles, helping major organisations improve their finance functions. He also managed the finance team for another membership organisation, giving him a strong understanding of the sector.

Along with a strategic mindset and leadership abilities, Mark’s communication skills enable him to make financial information and data accessible. This helps gain understanding and buy-in from colleagues at all levels, which supports evidence-based decision-making.

Mark’s responsibilities include leading APM’s finance function to deliver stability in the association’s growing activities, as well as ensuring compliance with statutory requirements. He directs the business and financial planning cycle and oversees performance monitoring. He is also responsible for managing risk, business continuity and key contracts.

Outside work, Mark enjoys travel and combines this with a keen interest in photography. He has been recently learning to play the piano and to sing, and regularly performs as a member of a rock choir.

Jackie Martin, head of education and lifelong learning

Jackie has a passion for learning, especially lifelong learning, gained from a professional background in teaching and education.

After gaining a PGCE in post-16 education and training, Jackie taught English and literacy skills to adults in the UK and overseas in Brazil and Spain. She then spent 14 years working for the College of Optometrists, the last eight years of which were as Director of Education. During this time, Jackie established a reputation for leading teams and developing colleagues as well as gaining significant experience in assessment development and delivery, accreditation and regulation.

Jackie joined APM in June 2019 as head of education and lifelong learning, a new role for the association. She’s responsible for overseeing the development of APM’s assessments and professional standards, CPD, publications and the outreach work that APM does with universities and schools to encourage people to pursue a career in project management.

As well as being forward-looking, Jackie says it’s essential in her role to understand the many demands on professionals’ time and the need to provide high quality learning and development opportunities that are both valuable and accessible.

Outside work, Jackie enjoys travelling, running and Pilates.

Rosemary Mathews, head of HR

Rosemary has nearly 20 years of experience in Human Resources (HR) and a demonstrable record of driving positive change in organisations at a strategic and operational level. During her career she has successfully delivered restructuring projects, managed Transfer of Undertakings (Protection of Employment) (TUPE), overseen growth management initiatives, increased performance standards through people management, implemented system updates and led on talent acquisition. A commercially focused HR professional, she has worked closely with leadership teams to ensure their HR offering supports the organisation’s strategic goals.

Prior to joining APM in October 2019, Rosemary was head of HR at the British Board of Agrément, a non-profit making organisation that provides product approval and certification for products and systems in the construction industry. She has also worked in the retail, clothing manufacturing and building services sectors.

She enjoys working at organisations that provide opportunities for employee engagement initiatives, and to support different areas of the business, using her skills to make a real difference to people in every function.

Rosemary is CIPD chartered and holds an MA in employment studies and human resources management from London Metropolitan University.

In her spare time she enjoys travelling, nature and wildlife, reading and photography. A keen foodie, Rosemary also enjoys sampling different cuisines and is a member of several supper clubs.

Faye Thomassen, head of marketing

Before joining APM in October 2018 as head of marketing, Faye had gained experience in marketing and media-related roles ranging from broadcasting to digital communications and strategy development.

Faye began her career as a radio presenter for a local community station. She gained a journalism degree and worked in various editorial and marketing roles, with a focus on digital. She moved to APM from the Institute of Chartered Accountants for England and Wales (ICAEW), where she was head of digital and operations, and served on the executive committee.

At APM, Faye is responsible for setting and developing the marketing strategy. She leads a progressive and innovative function – encompassing campaigns, brand and insights, events, communications, and digital – to increase APM’s profile through compelling value propositions.

She says that a balance of creativity and pragmatism are essential in her role, linking big-picture ideas with the finer detail, always keeping customers front of mind.

In her free time, Faye has a passion for kickboxing. She also enjoys relaxing with her husband and two cats and socialising with friends and family.

Will Webster, head of technology

Will joined APM as head of technology in April 2019 after holding technology roles in the banking and not-for-profit sectors for nearly 20 years. He has worked for Lloyds Bank’s International Banking division, the Commonwealth War Graves Commission, the National Trust and the International Bank of Qatar.

A qualified and experienced project professional, Will has always tried to place an international lens across IT service delivery and technology project delivery. He emphasises the importance of using technology and innovation to make a difference to people, carefully selecting and implementing change initiatives that are truly relevant and useful.

At APM, Will is responsible for keeping all the IT services and infrastructure running, putting the organisation on a good strategic footing for the future. He also looks after information security, as well as identifying innovative technologies to keep APM operating efficiently.

Outside work, Will is passionate about the environment and enjoys taking nature walks, come rain or shine. He also enjoys photography and spending time with his family.

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