Our Leadership Team is responsible for managing the organisation and delivering the strategy, in order to successfully achieve our strategic goals and make our vision a reality.
Each member of the Leadership Team brings a unique set of skills and experience to APM, enabling us to draw on a diverse range of knowledge and abilities.
Mark Hepworth, acting ceo and chief financial officer
Mark joined APM as chief financial officer (CFO) in August 2019. He is a qualified chartered management accountant who holds a degree in accounting and financial analysis, and an MBA from Manchester Business School.
He has a track record of helping organisations make informed decisions and his finance experience includes 10 years at the Natural History Museum, as well as consultancy roles, helping major organisations improve their finance functions. He also managed the finance team for another membership organisation, giving him a strong understanding of the sector.
Along with a strategic mindset and leadership abilities, Mark’s communication skills enable him to make financial information and data accessible. This helps gain understanding and buy-in from colleagues at all levels, which supports evidence-based decision-making.
Mark’s responsibilities include leading APM’s finance function to deliver stability in the association’s growing activities, as well as ensuring compliance with statutory requirements. He directs the business and financial planning cycle and oversees performance monitoring. He is also responsible for managing risk, business continuity and key contracts.
Outside work, Mark enjoys travel and combines this with a keen interest in photography. He has been recently learning to play the piano and to sing, and regularly performs as a member of a rock choir.
Jo Connolly, director of service innovation
Listening to customers and adapting services based on their feedback has been a constant thread throughout Jo’s career. As head of service innovation at APM, Jo manages the teams that deliver services to the association’s members and qualification-takers. It is vital for her to understand the needs and expectations of colleagues, members and the wider project profession to ensure APM continues to meet their evolving needs.
Jo joined APM in 2016 and her role has since grown to incorporate responsibility for the Portfolio team, which oversees strategic project delivery and drives innovation within APM. Together, Jo and her teams identify new ways of working with customers and enhancing services such as qualifications, accreditation's and events in line with demand.
Prior to joining APM, Jo gained 25 years’ experience in customer service and people management. She began her career in academic publishing and progressed to a global role, leading customer service teams in 20 countries.
Jo defines high-quality service as responsive and intuitive. She considers good communication and being open with people to be vital in her role.
Some of Jo’s favourite ways to spend her free time include reading and watching films.
Rebecca Fox, director of membership
Before joining APM in 2017, Rebecca Fox had already established a strong track record of generating positive commercial results through focusing on the customer and living the values of the organisations she worked for. She came to APM as head of commercial and was appointed head of membership in 2019.
In her current role, Rebecca is responsible for APM’s revenue-generating activities, including membership, corporate partnerships, qualification sales, international growth, and marketing. She puts APM’s members – both individual and corporate – at the heart of her decision-making, stating that customer focus and a strategic approach are important factors in achieving objectives.
Rebecca’s holds an MBA from Manchester Business School and her career journey includes 10 years in international roles with DHL Express in Dubai, Brussels and Macedonia, as well as 5 years with the Chartered Institute of Procurement and Supply (CIPS) as General Manager of CIPS MENA (Middle East and North Africa).
Outside work, Rebecca is interested in politics and loves swimming and film, especially arthouse and foreign-language films. She speaks French and Italian so particularly enjoys travelling to these countries.
Jackie Martin, director of education and lifelong learning
Jackie has a passion for learning, especially lifelong learning, gained from a professional background in teaching and education.
After gaining a PGCE in post-16 education and training, Jackie taught English and literacy skills to adults in the UK and overseas in Brazil and Spain. She then spent 14 years working for the College of Optometrists, the last eight years of which were as Director of Education. During this time, Jackie established a reputation for leading teams and developing colleagues as well as gaining significant experience in assessment development and delivery, accreditation and regulation.
Jackie joined APM in June 2019 as head of education and lifelong learning, a new role for the association. She’s responsible for overseeing the work of APM’s Professional Standards, Knowledge, and Volunteers and Educational Engagement teams. This includes the development of APM’s assessments and professional standards, CPD, publications, volunteering and events.
As well as being forward-looking, Jackie says it’s essential in her role to understand the many demands on professionals’ time and the need to provide high quality learning and development opportunities that are both valuable and accessible.
Outside work, Jackie enjoys travelling, running and Pilates.
Rosemary Mathews, director of people strategy & facilities
Rosemary has nearly 20 years of experience in Human Resources (HR) and a demonstrable record of driving positive change in organisations at a strategic and operational level. During her career she has successfully delivered restructuring projects, managed Transfer of Undertakings (Protection of Employment) (TUPE), overseen growth management initiatives, increased performance standards through people management, implemented system updates and led on talent acquisition. A commercially focused HR professional, she has worked closely with leadership teams to ensure their HR offering supports the organisation’s strategic goals.
Prior to joining APM in October 2019, Rosemary was head of HR at the British Board of Agrément, a non-profit making organisation that provides product approval and certification for products and systems in the construction industry. She has also worked in the retail, clothing manufacturing and building services sectors.
She enjoys working at organisations that provide opportunities for employee engagement initiatives, and to support different areas of the business, using her skills to make a real difference to people in every function.
Rosemary is CIPD chartered and holds an MA in employment studies and human resources management from London Metropolitan University.
In her spare time she enjoys travelling, nature and wildlife, reading and photography. A keen foodie, Rosemary also enjoys sampling different cuisines and is a member of several supper clubs.
Will Webster, director of technology
Will joined APM as head of technology in April 2019 after holding technology roles in the banking and not-for-profit sectors for nearly 20 years. He has worked for Lloyds Bank’s International Banking division, the Commonwealth War Graves Commission, the National Trust and the International Bank of Qatar.
A qualified and experienced project professional, Will has always tried to place an international lens across IT service delivery and technology project delivery. He emphasises the importance of using technology and innovation to make a difference to people, carefully selecting and implementing change initiatives that are truly relevant and useful.
At APM, Will is responsible for keeping all the IT services and infrastructure running, putting the organisation on a good strategic footing for the future. He also looks after information security, as well as identifying innovative technologies to keep APM operating efficiently.
Outside work, Will is passionate about the environment and enjoys taking nature walks, come rain or shine. He also enjoys photography and spending time with his family.