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Should I be lucky enough to have children, and my son asks me in the future: Dad, what did you do when you were a boy? I will proudly answer: Son, I won the Champions League with Peterborough United.

Yes, you read that right. I, like so many others in my generation, was once a slave to the football management simulation game Football Manager.

Winning the Champions League with Posh was perhaps my greatest achievement on the game, but my favourite aspect of Football Manager was developing stadia. As the club grew, the facilities would need to adapt to cope with the demands of success and thats when the player got to play project manager. It was all great fun.

So you can imagine how excited I was to find out that, at this years APM Conference, delegates have the chance to be the project manager of a football stadium development.

On the morning of the conference, a special interactive session will take place in the Evolution stream Hall Two. Guy Giffin, of Prendo Simulations Ltd, will lead delegates through a virtual football stadium project.

The idea was inspired by the gamification phenomenon, which involves applying video game-based thinking to non-gaming areas to maximise engagement levels and add the 'fun factor'. Gamification techniques influence people's natural desires for competition, achievement, status, self-expression, altruism, and closure.

In project management, the goal is to truly engage teams in the long- and short-term deliverables of the project.

As Chinese philosopher Kong Qiu (Confucius) once said: I hear and I forget. I see and I remember. I do and I understand."

Gamification allows us to do just that to understand. I understand how, with the means, I can get Peterborough United to win the Champions League, and I enjoyed doing it.

What will you be able to achieve? Join me in the Evolution stream, Hall Two at the APM Conference, where I will be reliving my youth.

What does gamification mean to you? And how can you utilise it to drive success in your project/project teams?


Posted by Andrew Hubbard on 30th May 2013

About the Author
Andrew is the editor of Project magazine. He began his career working as a freelance journalist. At the time his clients included Northcliffe and BSkyB. He became editor of Project at the end of June 2012.

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