Launch and Learn: the iPhone 4

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Posted by APM on 2nd Aug 2011

On 8th June, the Yorkshire and North Lincolnshire branch hosted an event in conjunction with O2 UK in Leeds, where Neil Whitworth and Tom Grammer gave a fantastic presentation on the launch of the iPhone 4.

This launch was a key and complex project for O2. During their presentation, Neil and Tom went through the details of how the project was run and gave a great insight of what went on behind the scenes, whilst noting why what you do when managing time, cost and quality in a traditional way does not always work.

They also discussed the technical challenges along with the style of approach used and the importance of teamwork, governance and communication in making it a success.

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