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Making social media work for you in project management, 19th January, Harlow

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Posted by APM on 27th Jan 2016

Social media and Project Management 

On the evening of 19 January 2016, John Chapman, a member of the Programme Management Specific Interest Group, gave a presentation to the APM East of England Branch. There were over 40 people who attended the event, which was held at Raytheon Offices in Harlow. 

The subject was ‘Social media and Project Management’. The basis of the presentation was to understand what Social Media is, where it is applicable to use in a Project environment and the skills needed by a Project Professional. 
John divided the presentation into four key areas:

1.    What are social media: giving a definition of social media and discussing some of the implications on business. 
2.    The Conversation Prism: this diagram prepared by Brian Soliss and JESS3 gives ‘most comprehensive visual studies of how we use networks and how that changes over time ’ 
3.    How to map the APM Body of Knowledge to The Conversation Prism: with an explanation of the relationship between Social Media, the specific areas of the APM Body of Knowledge where Social Media can be of use and the skills required to embrace this technology.  
4.    Why visual content is important and the use of LinkedIn: discussing the use of visual media, messaging and how video content can provide a much richer level of detail than just text alone 

Following this there was an interactive session where the attendees were divided into groups of five / six people. Each group was tasked with scripting, recording and reviewing a video briefing of up to one minute in length. The subject of the video could be a personal introduction, a project status report, lessons learned from a recent project and so forth. 

This was a challenging task as most of the attendees had not tried to speak to camera before. Their feedback included:  
•    One minute can be a long time to talk
•    It is possible to do this but needs practice
•    There is a place for this in my project work 
•    I need to practice my speaking skills 

The consensus was that it was a worthwhile exercise. 

John Chapman
TouchstoneFMS, Programme Director 

John has very kindly given permission for his presentation slides to be available to view in the APM resources section of our website.

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