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Empathy - the secret ingredient to successful change engagement webinar

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Successful stakeholder engagement rests heavily on the extent to which you can engage, understand, and connect with your stakeholders. Understanding and practicing empathy is key to achieving this.

In this webinar presented on Tuesday 13 June we explored the concept of empathy, explained the value of empathy when engaging with stakeholders, provided ideas to help you practice empathy, and offered practical guidance on effective empathy mapping.

Empathy mapping provides you with the ability to understand and connect with your stakeholders to reveal valuable information and insights. Learning about the importance of connecting with your stakeholders and understanding what they think, feel, say and do so that you can structure your change for success.

Listening to this webinar will teach you about the meaning and value of empathy, techniques to build your empathy ‘muscle’ and how to use empathy mapping for your projects.

Following the broadcast, Matt created an Empathy map template with explainer document, to support your further engagement in this concept.


Webinar resources

Matt and Donna have very kindly allowed their presented material to be made available for viewing. The slides on Slideshare and the webinar recording on YouTube are now available in our APM resources area and also embedded below for reference.

The questions submitted from attendees during the webinar are being reviewed and answered.




Matt Lawrence (HMT)
Matt is a project professional, speaker, trainer, and a member of APM’s Enabling Change SIG.

Donna Unitt (Rocket Consulting)
Donna is the Head of Delivery at Rocket Consulting Ltd and is the Chair of APM's Enabling Change SIG.


Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

This event is suitable for a beginner level of the project profession.

Follow @APMEvents for upcoming event information.

Twitter:  #APMwebinar  #apmchange

APM Body of Knowledge 7th edition reference

Section Description
Preparing for change
People & Behaviours



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