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An Age of Benefits and Value Management?

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We’ve had four ages of project management, perhaps it’s time for the Age of Benefits?

Project management has a long history. From 1066 to the industrial revolution and the invention of the Gantt chart, key events have shaped the way we think about success in projects. The measure of success has shifted from creating lasting legacies to creating the best return on investment possible. Now, as the profession matures, I believe there is a new age – the Age of Benefits, where decisions based on benefits and value determine overall project success. But before we explore this in more detail, let’s look at how we got there.

The Age of Conquest

William “the Bastard” (King one) was a ‘detail’ project manager [1]

William used the equivalent of the spreadsheet (goose quills and clerks) to count how many horses he was bringing and calculate how much horse poo they would produce per day. Then he packed the right number of wheel-barrows to wheel all of this poo out of his barracks each day. His project (to conquer England) succeeded, although he did have to put down quite a few rebellions, with overwhelming resources and a brutality (ruthlessness, in modern parlance) that many ‘detail’ project managers think are necessary to success.

Harold (King two) was a great leader. He had a lot of successes. But marching 234 miles to York, slaughtering the invading Norwegians (Hardrada – King three – an opportunist-type project manager) on 20 September and marching 234 miles to meet William on 14 October wasn’t an auspicious start to the battle.  Under normal circumstances, I’d like to think that Harold would have won (so changing the whole of English history)!

The Age of the Cathedrals

The Age of the Cathedrals started shortly after the Norman Conquest.

Here the priority is the specification – a monument that lasts 1000 years and prayers for your soul into eternity. Budget and time (the other two sides of the “iron triangle”) are more flexible - Cologne Cathedral took 632 years to build; the Sagrada Família in Barcelona is nearing completion after 136 years; Durham Cathedral (1093-1133) and St Paul’s Cathedral (1668 - around 1716) were erected rather more quickly. Project management was more relevant than architecture - Ken Follett’s Pillars of the Earth (televised October 2010) illustrates that many projects failed because they mismanaged the budget, even though they started with sufficient funds.

The Age of Industry

In the 18th Century, the industrial age brought the focus around to profit. Brunel’s railway bridge linking Berkshire and Buckinghamshire, and so London to the South West, is a good example: the railways and the canals came with big ticket prizes.

Each project had an aim, a problem that it set out to solve. For most it was transport - transport of goods from where they were manufactured to where they could be sold, or transport of people from where they lived to where they could earn a wage or go on holiday. The owners of the railway, or canal, or ship, earned their money back in 8 to 12 years (a huge rate of return for the big investment), and the projects created investment trusts, and with them the stock market.

Time was important - competitors were springing up all the time - and investment had to be justified, but the focus was on getting a useable and profitable outcome; the return was large, so a bit of flexibility in both time and budget was permitted.

The Age of the Budget

During the 20th century accountants and economists took the reins. James McKinsey founded McKinsey & Co in Chicago, and Henry Gantt invented the Gantt chart. Project management became structured, the 3 sides of the “iron triangle” were considered equally important, and we lost our focus on the ‘profitable outcome’.

And according to many studies, nowadays 80 per cent of projects fail!

Projects have always failed, so why should an 80 per cent failure rate concern us? Well projects cost money whether they succeed or fail and the cost of failure has to be priced into the price of goods and services.

Assuming an 80 per cent failure rate, goods that should cost £100 per item, cost £120. That’s £95 per item to manufacture, £5 for the successful project (eg the new tooling), but an additional £20 per item for the four unsuccessful additional projects.

This makes our exports uncompetitive, so nobody buys from us, so we can’t employ people and can’t create wealth and can’t contribute taxes.

APM has a vision of a world where more projects succeed. As illustrated in the previous paragraph, this matters to all of us. It affects our livelihood today, it affects our opportunities in the future, and it affects our friends, neighbours and children. So how can we make more projects succeed?

An Age of Benefits

Projects are more successful when we focus on success. That means, deciding which projects to do on the basis of the Benefits (and Value – which is benefits minus costs); and making decisions during project delivery which maximise benefits, rather than simply getting to the next milestone with minimum fuss.

Maybe we should allow a little flexibility in the time and budget to optimise value by maximising benefits.

Benefits Management Process, APM Body of Knowledge 6th edition

Flexibility cuts both ways. If the same benefits can be delivered for less investment, then this is better value. If more benefits can be delivered for the same investment, then it too is better value. Let’s prioritise benefits and reap more success.

Members of APM can find out more through our publications and events, and follow the Benefits and Value SIG.

[1] There are other terms for this, but not suitable on a family-friendly website...


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