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Do today’s problems come from yesterday’s perfectly executed solutions? If so, how should we be managing benefits?

I’ve been asked to deliver a keynote talk at a benefits management conference and it’s given me an ethical dilemma. I’ll explain with an example. The city of Scottsdale, Arizona, in the US, has been expanding. As a result, the rattlesnake population has been pushed further up into the mountains, making the mountains more dangerous for people to go hiking or camping, etc. There was a clear need and business case. Something had to be done.

To address this challenge, the input from the city leaders was to organise a bounty on rattlesnakes. People started running mini-weekend projects to ‘go get some snakes’. The snakes were easy to find. You spread out in a line and listen for their loud rattle. People started bringing in lots of rattlesnakes so, by all measures, the objectives were being met.

But the outcome was not achieved. The mountains are now even more dangerous because they are inhabited by a growing population of very quiet rattlesnakes. The big picture is Need – Inputs – Project – Objectives/Outputs – Outcomes (Benefits).

In my book, All Change!, I describe the difference between ‘legitimate’ projects, which delivered the outcomes, and ‘non–legitimate’ projects, which were often brilliantly executed but didn’t deliver the outcomes. Our ‘old world’ definition of projects is obsolete. In modern complexity, the project leader needs more than a frail grasp of the big picture. Projects must be legitimate. The project leader’s accountability needs to span the chasm from Need to Outcome.

Benefits management is a crucial area of project management, often defined as ‘increasing the successful delivery of quantifiable and meaningful business benefits to an organisation’.

But businesses do not have a great track record in understanding their needs and establishing the right outcomes. Ever been reorganised? Did it pay back? Did the people who had left get hired back at higher rates the following month? Mankind does not have a great track record in understanding its needs and establishing the right outcomes. What are our big challenges? We sparked climate change because we needed to transport food to market before it rots. We created benefits dependency traps because we needed to alleviate poverty. Counter-intuitive and unexpected, these are challenges, not benefits. They are today’s problems caused by yesterday’s solutions.

So, finally, back to my dilemma. I would like the participants to enjoy a great keynote. So, on the one hand, I have to give them ideas, tools and hope on how to deliver benefits. This means I have to encourage them to develop legitimate projects, track through all the stakeholders from need to outcome, find root causes of the need, and check by mapping the future (possibly with scenarios) to ensure that only good things occur as a result of the project.

On the other hand, for the keynote to be successful, I have to get them to stop their illegitimate projects. This means I have to explain how they have been wasting their lives. It means I have to point out how their efforts are, at best, wasted or, at worst, counterproductive since they are delivering outcomes that will come back – without a warning rattle – to bite their businesses in the future.


Eddie Obeng is author of All Change! The Project Leader’s Secret Handbook, published by the Financial Times, as well as nine other books on change. He holds the Sir Monty Finniston award for his pioneering work in the human side of project management and in the frameworks and tools for different types of projects. Follow him on Twitter @EddieObeng or read his blog at http:// ImagineAFish.com

This article first appeared in Project magazine.

Eddie Obeng

Posted by Eddie Obeng on 19th Jun 2015

About the Author

Eddie founded the world's first virtual business school, Pentacle and also the educational-social media platform QUBE, the first 3D, fully-immersive social medium. Eddie has written 10 books on how to lead business innovation and deliver change in our complex, fast-changing world. He also won APM’s Sir Monty Finniston Award for his contribution to project management. Eddie began the ZERO movement four years ago when a client challenged him to look for ways to make every project perfect. He will surprise and enlighten you with real life practical insights he has gained since then. "Making it happen is his constant refrain" - Financial Times

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