What’s in a name? APM qualifications explained

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APM recently announced its intentions to update the names of its qualification suite. From December our Introductory Certificate and APMP qualifications will be known as the APM Project Fundamentals Qualification (PFQ) and APM Project Management Qualification (PMQ) following the launch of our new APM Project Professional Qualification (PPQ) in April. 

But why? Well, as the project management profession has evolved, so too have APM’s qualifications. They have developed organically over an extended period of time by different people for different purposes; as a result, their names, in particular, have adopted a number of variants and styles. 

These include, for example, APM Professional which became APMP and then APMP – The Project Management Qualification. The APM Introductory Certificate in Project Management is known as the IC, ICPM, Introductory Certificate and so on.

But we know from feedback we’ve had from training providers, employers and candidates that it can be difficult to understand how APM’s qualifications link together as a coherent progressive career path; something the profession has been looking for over a long period of time.

Bringing consistency to the names, guiding candidates and employers from the ‘fundamentals’ through ‘management’ to ‘professional’ levels of understanding, will help demonstrate that APM qualifications can support a candidate throughout their career, allowing them to be taken individually or in sequence. 

Practically any re-branding will take some time to fully bed in and no doubt we will still see and hear references to the old names for some time to come. But the clearer we can be in demonstrating a progressive pathway, the more effective we will be in showing that project management is a career path worth pursuing. 

We do hope that the change of name will clarify a gap in understanding the progressive nature of the suite thereby promoting a long term investment in professional development that the profession needs. 

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Posted by Scott Walkinshaw on 1st Nov 2016

About the Author
Scott is Head of Marketing and Communications at APM.

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