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Making communications land - Pertinence and proximity webinar

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One of the most fundamental components in change delivery is communication. Whether that's the communications between project teams, to project sponsors or the impacted users, how effective we are as practitioners can have lasting impacts.

Change Management InstituteIn this webinar presented on Wednesday 6 September, the first in this three part series, we reviewed how communication is used to set and manage peoples expectations to minimise the chance of perceived failure. Looking at case studies provided by APM Enabling Change SIG and Change Management Institute practitioners, we explored the following considerations:

  1. What capacity does the recipient have and how should that shape our comms approach - Pertinence
  2. How crucial is there action at the time we send - Proximity
  3. How can we ensure what we communicated was received and understood as intended and how do we course correct.


Webinar resources

Donna and Harriet have very kindly allowed their presented material to be made available for viewing. The slides on Slideshare and the webinar recording on YouTube are now available in our APM resources area and also embedded below for reference.


The questions submitted from attendees during the webinar are being reviewed and answered.


Engage with the series

Making communications land - how to leverage the best mediums, 4 December 2023



Harriet TaylorHarriet Taylor, Principal Consultant, Atkins a member of SNC Lavalin
Harriet is the Technical Authority for Business Change and Engagement capability within Atkins and a principal consultant. Initially beginning her career as a project manager, Harriet has over a decade of experience as a change professional supporting organisations with business transformation and change.
With a passion for evolving the profession, Harriet has been a volunteer with the Change Management Institute since 2014. During this time Harriet led the UK’s South-West chapter and more recently is one of three co-leads building industry, professional body, and academic collaborations within the UK.

Donna UnittDonna Unitt is a Head of Delivery with experience in managing business relationships across an array of levels and cultures through large IT, organisation and process change projects and programmes. She has a proven track record of successful project delivery and management in large multi-million pound projects. Donna is actively growing the change management capability within Rocket Consulting Ltd, based on her experience of rolling out a similar programme at her previous company and brings over 25 years of IT solutions implementation experience including multi-implementation lifecycles across the supply chain industry to the SIG. Donna is a Change Management & Agile Project Management Practitioner and has just embarked in an ICF Certification in Business & Personal Coaching.
Donna is the APM Enabling Change Specific Interest Group Chair.


Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

This event is suitable for any level of the project profession.

Follow @APMEvents for upcoming event information.

Twitter: #apmwebinar  #apmchange

#ChangeManagementInstitute  #ChangeManagementInstituteUK

APM Body of Knowledge 7th edition reference

Section Description
Preparing for Change
People & Behaviours



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