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Making communications land - how to leverage the best mediums webinar

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One of the most fundamental components of change delivery is communication. Whether that's the communications between project teams, to project sponsors or the impacted users, how effective we are as practitioners can have lasting impacts.

Change Management Institute

Join the Change Management Institute and APM Enabling Change SIG Managers for the second of our three part series on Making Communications Land.

In this session on Monday 4 December, we reviewed how an awareness of your change delivery environment might impact and influence your selection of communication channels and their ultimate effectiveness.

Looking at case studies provided by APM and Change Management Institute practitioners, we will explore the following considerations:

  1. The scale, scope and complexity of the project and how that should shape our comms approach
  2. How mature the project is and what impact this might have on what you say, to who
  3. Cultural nuances and their influence on what communication mechanisms are chosen, when, and why.

Webinar resources

Abimbola and Matthew have very kindly allowed their presented material to be made available for viewing. The slides on Slideshare and the webinar recording on YouTube are now available in our APM resources area and also embedded below for reference.


Engage with the series

Making communications land - Pertinence and proximity, 6 September 2023



Abimbola Oyekoya
Abimbola is a member and volunteer with the Change Management Institute; a member of the board; and has served as a Chapter lead, Country Operation team lead and co-designed the Institutes DE&I strategy. She was a contributor to the CMI CMBoK 2nd edition and has added value at several events and Global Panel sessions.

Abimbola has extensive experience and proven successes in effecting change through design, delivery, and implementation. She provides hands-on consultancy encompassing engaging with and delighting clients with high value delivery.

She has over 20years work experience commencing work with two entrepreneur parents. She is currently a Principal Consultant with Arcadis working on one of the key client accounts as the Commision's Delivery Lead and responsible for managing a wide range of stakeholder's interests. Her other Professional roles have included Business Change manager, Management Consultant, Client Portfolio Manager, Team Leader, Benefit Manager, Policy & Process Manager, and Benefits Capability lead; all roles that require a change leader’s mindset for effective and efficient delivery.

Abimbola is passionate about ensuring ‘the right change’ is delivered in the most effective way to create value for key stakeholders. Her background in management consulting, project delivery and ethos of knowledge transfer and continuous improvement works well with her passion for delivering customer value.

Matthew Lawrence
Matt is a project professional, speaker, trainer, and a APM Enabling Change SIG Committee Member.

He is intrigued by organisational transformation and specialises in managing people’s reactions to change by drawing on research from neuroscience and psychology.


Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

This event is suitable for any level of the project profession.

Follow @APMEvents for upcoming event information.

Twitter: #apmwebinar  #apmchange

#ChangeManagementInstitute  #ChangeManagementInstituteUK

APM Body of Knowledge 7th edition reference

Section Description
Preparing for Change
People & Behaviours



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