Focusing conversations to increase value

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As project managers it is helpful to focus conversations on the right topics. Talking about the right topics with the right people at the right time increases our value in the eyes of the team members or stakeholders with whom we communicate. Further, it helps strengthen bonds with the people we talk to, which comes in handy during the ups and downs of a project lifecycle. 

On the other side of the coin, talking about the wrong topics wastes time, decreases our perceived value and can negatively impact relationships with critical team members or stakeholders – magnifying the impact of risks which surface over the lifecycle of a project.

Selecting the right topic for every conversation is a complex decision. There are many factors which go into selecting the right topic to discuss. It entails matching content, phrasing/syntax, audience and timing, each of which has multiple dimensions to it.  

Topics, like scope, can be thought of as existing at different hierarchical levels. Topics can be discussed in a broad, general way or in excruciating detail. 

Matching the topic level with the audience can determine whether your conversation is considered valuable or a waste of time. Thinking about the hierarchical dimension to matching topics and audience can help us pick out the right topics for the right people and improve our communication. This can lead to better project management and better project performance. 

Thinking of the hierarchical dimension of the topic/audience match has an added benefit for how we all spend our time. It can help guide whether you’re involved in conversations that are truly worth your time or whether they are better suited for someone at a different level of the organisation.


Posted by Mark Phillips on 8th Jul 2016

About the Author
Mark Phillips is an accomplished CEO and thought leader with a passion for project communication. For over 17 years he has built a project management software company and consultancy, serving clients including multinational automotives, web start-ups, government agencies and financial services. He is the author of Reinventing Communication published by Routledge ( and blogs at

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