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A creativity strategy modelled from Walt Disney webinar

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This was a joint webinar broadcast on Thursday 18 January, between the APM People SIG and Association for NLP.

ANLPProjects and programmes come fully equipped with a range of problems to be overcome and decisions that need to be made to move things forward when a solution is found.

There are many different approaches to tackling problems, many books on the subject and a good deal of discussion in the APM Body of Knowledge. This webinar presented on Thursday 18 January introduces a well-documented process that Walt Disney used to good effect when developing ideas. It’s known as ‘Imagineering’ and involves approaching a problem from three different perspectives:

The Dreamer – generating alternatives and possibilities.
The Realist – helping to define actions and steps.
The Critic – evaluating payoffs and drawbacks.

In this centenary year of the opening of the original Walt Disney studios, we assembled a group of experts who use this process to create a flexible and effective problem-solving ‘engine’ for their clients. Once taught, it can be used again and again in your environment.


Webinar resources

Emma, Reb and Tim have very kindly allowed their presented material to be made available for viewing. The slides on Slideshare and the webinar recording on YouTube are now available in our APM resources area and also embedded below for reference.

The questions submitted from attendees during the webinar are being reviewed and answered.

This webinar content is suitable professionals with an intermediate to advanced level of experience.



Introduction from

Robert Dilts has a global reputation as a developer, author, coach, trainer and consultant in the fields of Neuro-Linguistic Programming (NLP) and Success Factor Modelling (SFM) and is co-founder of NLP University in Santa Cruz, California and Dilts Strategy Group. He is also co-founder (with Dr. Stephen Gilligan) of the International Association for Generative Change (IAGC).

Robert has authored or co-authored more than thirty books and fifty articles on a variety of topics relating to personal and professional development including From Coach to Awakener, Strategies of Genius, Sleight of Mouth, The Power of Mindset Change (with Mickey Feher) and Generative Coaching and The Hero’s Journey: A Voyage of Self Discovery (with Dr. Stephen Gilligan).

Robert’s book series on Success Factor Modeling identifies key characteristics and capabilities shared by successful entrepreneurs, teams and ventures. For the past forty-five years, Robert has conducted trainings and workshops around the world for a range of organisations, institutes and government bodies.


Speaker panel

With a background in programme, project and change management, Emma McNally worked as Acting Director and Head of Change at Essex County Council. She led teams of programme and project managers to deliver new partnerships, new operating models, and transformation through extensive savings within a complex and politically sensitive setting.

Her early career was in the insurance sector, where she was part of the project team responsible for the merger of two of the largest insurance companies. Her career continued as a management consultant and then within local government where she used NLP to bring about cultural change for 1,500 people.

Emma now runs an NLP Training company in Essex, called Achieve Your Greatness Ltd and is also a consultant, coach and author. She has a Master’s degree Business Administration (MBA), holds the ILM Level 7 Certificate in Executive Coaching and Mentoring as well as being an NLP Master Practitioner and Trainer.


Reb Veale is a Master Trainer of NLP and draws on her commercial and senior human resources background. Reb led the people elements of a Shared Services programme when two leading utility companies merged and after starting her own business, Reveal Solutions Training, provided change and leadership consultancy to a number of FTSE100 companies and the public sector.

She is a business psychologist, qualified coach, trained psychotherapist and supervisor that brings a pragmatic and flexible approach to training programmes. These days, Reb only trains Trainers in NLP, whilst focusing her time primarily on training the neuroscience-informed mBraining across eleven countries.

She is also co-author of a range of coach development products sold internationally, including GROW Coaching cards, Developing Emotional Intelligence cards, Building Personal Resilience cards, and Successful Appraisal cards amongst others.



Tim Lyons
With a background in projects spanning more than 40 years, Tim Lyons has worked as a project consultant specialising in the outcome-focused delivery of large, complex, multi-disciplinary programmes for clients including Crossrail (Elizabeth Line), Network Rail, ExxonMobil, Siemens and in the IP development sector.

His first career was in broadcasting, where he designed and built commercial radio station studio complexes in Manchester, Cardiff and Bristol, latterly working behind the microphone as a presenter and programme producer for the UK’s first regular radio show about IT and the computer revolution in the 1980s.

Tim now writes and presents extensively on matters relating to the human and neurological aspects of projects, including communication, ethics and coaching. He holds a Master’s degree in NLP and Coaching and is an NLP Master Practitioner and International Coach.


Previous presentations and webinars can be viewed on the APM Slideshare and YouTube channels.

Follow @APMEvents for upcoming event information.

X hashtags: #apmwebinar  #apmpeople 


APM Body of Knowledge 7th edition reference

Section Description
Knowledge Management
Communities of practice
Navigating socio-political complexity
Issue Management



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