What is project data analytics?


Project data analytics, at its simplest, is the use of past and current project data to enable effective decisions on project delivery. This includes:

Descriptive analytics presenting data in the most effective format
Predictive analytics using past data to predict future performance

Definition from APM Pathfinder Report Project Data analytics: the state of the art and science 📖

Project data analytics, Artificial Intelligence (AI) Machine learning

How we use data can change the way we deliver projects. Data and technology can both help us manage our projects better – they support our decision making and enable project success. In fact, data and technology are a vital condition for project success; over 70 per cent of project professionals consider them important in the Dynamic Conditions of Project Success research. Find out more about the conditions that enhance project outcomes here.

Artificial intelligence (AI)

This refers to the study of ‘intelligent agents,’ autonomous non-human entities that can take in information from their environment and act upon their environment in a way that enables them to succeed in their goals.

Intelligent agents need to have mastered machine learning and aspects of predictive data analytics in order to be able to do this. In a project context, some people have speculated that an intelligent agent could enhance or change the roles and status of many project professionals.

Machine learning

This is the name given to computer algorithms that ‘learn from doing’. In project terms, machine learning has, at its centre, algorithms that are used to spot patterns between some characteristic of projects or programmes and some aspect of project performance.

This process gets more accurate the more it is used. Machine learning is a fundamental part of predictive project data analytics.

Big data

This refers to extremely large bodies of data (or datasets). In project terms, this often refers to the historic ‘data plumes’ of legacy data that are created from the use of project control or enterprise management systems.

Project data analytics (both predictive and descriptive) uses big data.

The current use of project data analytics

When considering the current adoption of project data analytics, it is useful to distinguish between:

  • Predictive and descriptive analytics
  • Analytics that happen within an organisation and across organisations

In order to understand the current state of the art and science of Project Data Analytics, an investigation was undertaken that pooled the existing knowledge of researchers at Manchester, Southampton, Sheffield and Warwick and supplemented this by interviewing key stakeholder groups ( e.g. relevant APM special interest groups; Data Analytic SMEs; Conventional Project Control consultancies; PMC user organisations) Interviewees were asked two key questions:

  • What are you doing with Project Data Analytics now?
  • What will you be doing next?

The diagram below produced by researchers from the Universities of Manchester, Sheffield, Southampton and  Warwick explores this further.

The current use of project data analytics

project data analytics glossary table

What is project data analysis?

This video is hosted by a third party (YouTube.com), you cannot view this video content unless you accept marketing cookies to be able to view this content. If the popup doesn't appear, please clear your browser cache and refresh the page.

Getting started in data

Getting started in project dataOur latest guide aims to explain how data analytics can help projects and what you can do to get started.

‘Getting started in data’ is great for project professionals at all levels who wish to use project data to enable effective decisions on project initiation, delivery, and efficient automation of project tasks. It will also help you to use project data analytics to identify opportunities for improvement on a specific project or across your organisation.

As the Project Management community strive to obtain predictable project performance and better outcomes, project data can help professionals to gauge the likelihood of projects being a success.

Our ‘Getting started in data’ will help you to understand:

  • What project data analytics is
  • The technology and practices being used
  • How to maximise potential and avoid pitfalls
  • How to develop a project data strategy

This is part of a wider leading collaboration between the Data Advisory Group that we have convened with the PDA Taskforce including the Major Projects Association (MPA).

Download the guide

Research in project data analytics

Research into project data analytics is in its infancy though reviews of current practice such as that undertaken by PwC and sponsored by the International Project Management Association (IPMA) are beginning to appear. Established annual project controls surveys undertaken by Logikal are also now reflecting project data analytics in the questions that they ask.

APM has sponsored three on-going research fund projects around project data analytics with all due to be published during summer and autumn 2021:

Leveraging the value of lessons learnt through the power of intelligent agents Dr Ronald Dyer, University of Sheffield

This investigation examines the application of intelligent agents to the critical area of learning lessons across projects. It will investigate the use of ‘chatbots’ to identify and disseminate lessons learnt. (A chatbot is a software application that emulates a human by ‘chatting’ either by text or speech to guide the user through a task.) It will use this experience to reflect more widely on the use of AI in projects. Intelligent agents won’t be badged as AI but as a tool in the project manager’s arsenal.

To what extend we can blackbox project management as a profession? - can AI learn to be a professional project manager? Dr Ian Stewart, Dr Kun Wang, University of Manchester

This investigation takes as its starting point the professional status of project managers and the tapestry of knowledge, skills and attitude that it takes to achieve professional status as a project practitioner. The investigation attempts to ‘unbox’ this knowledge to see if and how artificial intelligence could be used to replicate the functionality of this knowledge. This will allow the researchers to identify how networks of humans and intelligent agent could co-exist in a way that would improve project delivery performance. 

Artificial intelligence in project management: How to leverage big data mitigation in complex projects Dr Nicholas Dacre, University of Southampton 

This investigation provides an overview of the potential for AI in projects particularly through a big data perspective. As projects grow in complexity, project professionals increasingly are exposed to large swathes of big data across the three main attributes of volume, velocity, and variety. Professionals are tasked with managing the success-to-failure pendulum by applying an array of project data analytics throughout the project life cycle.

Data Advisory Group

APM have convened a Data Advisory Group which brings together professional bodies including the APM and the Major Projects Association (MPA), the Infrastructure and Projects Authority (IPA), academics, funding providers such as UKRI and leading organisations in the field of project data and analytics for example Projecting Success and Sir Robert McAlpine amongst others.

The group aims to improve ‘data literacy’ enabling individuals and organisations to understand how they might be able to make better use of data, signposting developments and sharing learning.

Get involved

Related reading

What does AI and data mean for the project profession?

Big data, machine learning, data mining, data trusts and the Internet of Things (IoT) … a common list of concepts that would be potential subjects for most thought leadership pieces ... read blog

Data analytics must drive the new world order?

We need a radical overhaul in how we deliver projects, and now is a good time to start, writes Martin Paver ... read blog

We need a systems approach to data analytics and AI

March suggested that “next year could be a turning point for project management and AI”.  ... read blog

View all topic resources

24 Feb - 🕑 50 mins

This audio content is hosted by a third party (Spotify.com), you cannot listen to this audio content unless you accept marketing cookies to be able to listen to this content. If the popup doesn't appear, please clear your browser cache and refresh the page.

PODCAST - How to make better use of project data

This episode features contributors from academia and industry talking on the issue of project data analytics, what it means for project management and how it can benefit the delivery of successful projects. The data theme is an extension of ideas and discussion points from APM’s Projecting the Future campaign and more recently, APM’s Data Analytics Working Group, including the report Project Data Analytics: the state of the art and science.

Project data analytics also features as one of the Dynamic Conditions for Project Success, launched at the Power of Projects Conference.


Panel discussion: getting started with data - a project professional's guide

In a world where use of data is becoming increasingly crucial to the successful delivery of a project, sometimes it’s hard to know where to start.

In this panel discussion, project practitioners and academics from APM’s Data Advisory Group will share their knowledge of how data relates to project success, how it is being - and should be - applied to projects to get better results and what you, as a project professional, need to know about it.

Watch now

How can I get involved in this work?

  • Taking part in any project data analytics research or thought leadership – we have a number of studies and activities that you can take part in which can include surveys, case studies, workshops or helping to review publications. For more information on any of our current research or to get involved please visit our research opportunities webpage
  • Attend project data related events - we have developed a regular series of project data related events more on which can be found in the relevant section below
  • Raising awareness of project data analytics - we are keen to enhance data literacy and awareness so please feel free to share any of the content items on this site including blogs which If you or your organisation would be interested in producing please get in touch. 
  • Partner initiatives – we are working with a number of partner organisations including the PDA Taskforce, Project X and many others so please take time to find out about their initiatives below or make us aware of any that you believe the profession could benefit from knowing more about.
  • Get in touch – we are always keen to hear from you in terms of ideas and feedback so please feel free to contact us.

Get involved

Useful links

We are keen to grow and develop awareness and understanding of project data analytics so please make us aware of any others you come across but other sites you may find useful include:

Join APM

Sign up to the APM Newsletter.