What is a business case?
A business case provides justification for undertaking a project, programme or portfolio. It evaluates the benefit, cost and risk of alternative options and provides a rationale for the preferred solution.
Five elements of a business case
A common way of thinking about a business case is using these five elements:
- Strategic context: The compelling case for change.
- Economic analysis: Return on investment based on investment appraisal of options.
- Commercial approach: Derived from the sourcing strategy and procurement strategy.
- Financial case: Affordability to the organisation in the time frame.
- Management approach: Roles, governance structure, life cycle choice, etc.
The business case is reviewed and revised at decision gates as more mature estimates and information become available. The approved business case provides a record of the decisions made by governance about how to achieve the required return on investment from the work. It documents the options considered and it is normal practice to include the ‘do-nothing’ option as a reference. Through this approach, the business case becomes a record of the recommended option with rationale and evidence to support the decision.
The presentation of the business case, if approved, results in the formal startup of the project, programme or portfolio. The sponsor owns the business case.
It brings together the investment appraisal with evidence of how the investment is intended to lead to realisation of the intended benefits. All projects must have a business case that demonstrates the value of the work and it is outlined during the concept phase of the life cycle.
Starting Out in Project Management 3rd edition
APM Body of Knowledge 7th edition
Read more about business cases in chapter 1 of the APM Body of Knowledge 7th edition.
The APM Body of Knowledge 7th edition is a foundational resource providing the concepts, functions and activities that make up professional project management. It reflects the developing profession, recognising project-based working at all levels, and across all sectors for influencers, decision makers, project professionals and their teams.
The seventh edition continues in the spirit of previous editions, collaborating with the project community to create a foundation for the successful delivery of projects, programmes and portfolios.
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