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The sponsor role and sponsorship - the way forward webinar

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A recent survey by the SIG shows that the sponsor role is evolving but still immature, with a diversity of opinion about the its role and the activities.

This webinar presented on Wednesday 22 April 2020 explained the requirement for the role and its evolution, the key features and competence of a sponsor and the resource available to support better sponsorship. 

Whether you are a director, a sponsor, a project manager or just interested in the art and science, this webinar helps you get better outcomes from your projects.


Martin Samphire is the owner and managing director of 3pmxl Ltd, a consultancy specialises in helping clients to transform their business using structured P3M approaches. Martin is a APM Governance Specific Interest Group (SIG) committee member and former chair. The APM Governance SIG has developed guidelines for Governance of Project Management, including 'Directing Change', 'Governance of Co-Owned Projects', 'Sponsoring Change' and ‘Directing Agile Change’. He authored chapter 19 on Governance in the 2nd edition of the Gower Programme Management Handbook (2016). He is also a member of a voluntary group, the P3M Data Club looking to improve Business Integrated Governance (BIG).


Carol Deveney is the managing director of See Change International Consulting Ltd. See Change specialise in project sponsorship, transport consultancy and, training and coaching sponsors.


This webinar is suitable for professionals with an advanced level of experience.

Martin and Carol have very kindly allowed their presented material to be made available for viewing.
The slides on Slideshare and the webinar recording on YouTube is now available in our APM resources area and also embedded below for reference.

Related resources

APM Learning module
Working with project sponsors
Free to APM members at Associate level and above


Books - APM publications


#apmwebinar  #apmgovernance

APM Body of Knowledge 7th edition reference

Section Description
1.3.5 Sponsorship



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